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Books @ the Library

The B2B Social Media Book by Kipp Bodnar; Jeffrey L. Cohen
Call Number: HF5415.1265 .B635 2012
ISBN: 9781118167762
Advance your B2B marketing plans with proven social media strategies. Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue.
Social Media Commerce for Dummies by Marsha Collier
Call Number: HF5415.1265 .C6366 2013
ISBN: 9781118297933
Traditional advertising and marketing techniques just don't do the job anymore. Today's consumer relies on input from a trusted community when making buying decisions. Learn how to take advantage of their social network channels and interact with them online.
Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships by Golden, Michelle
Call Number: HF5415.1265 .G63 2011
ISBN: 9780470633106
Publication Date: 2011
Showing professionals and/or their marketers how to accomplish familiar marketing tactics in newer, slightly different ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice.
Social media metrics : how to measure and optimize your marketing investment by Sterne, Jim
Call Number: HF5415.1265 .S7419 2010
ISBN: 9780470583784
Publication Date: 2010
While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts.
Get seen : online video secrets to building your business by Garfield, Steve.
Call Number: TK5105.8884 .G375 2010
ISBN: 9780470525463
Publication Date: 2010
Garfield offers innovative ways to harness the power of online video to promote businesses.
The social media bible : tactics, tools, and strategies for business success by Safko, Lon
Call Number: HF5415.1265 .S24 2009
ISBN: 9780470411551
Publication Date: 2009
The Social Media Bible will show you how to build or transform your business into a social media- enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business

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