Researching a Company: SWOT Analysis

What is a SWOT Analysis?

A SWOT Analysis shows a company's

S - Strengths

W - Weaknesses

O - Opportunities

T - Threats

The summary is often displayed in a graphical format with more extensive details following.

How to Find a SWOT Analysis at HCC

You need to use the Business Source Complete Database.  Click on the link below to access it.

Search the Database

• Click on ADVANCED SEARCH
• Unclick SUGGEST SUBJECT HEADINGS (Above the search bars)
• In the first search bar, type the name of the company that you're searching
• In the second search bar, type SWOT
• Click on the SEARCH BUTTON

Your search should look like the screenshot below.  If there's a SWOT analysis, it will come up.