What is a SWOT Analysis?
A SWOT Analysis shows a company's
S - Strengths
W - Weaknesses
O - Opportunities
T - Threats
The summary is often displayed in a graphical format with more extensive details following.
How to Find a SWOT Analysis at HCC
You need to use the Business Source Complete Database. Click on the link below to access it.
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Business Source Complete
Offers full text for scholarly business magazines and journals covering management, economics, finance, accounting, international business and much more. (Some full-text)
Search the Database
- Click on ADVANCED SEARCH
- Unclick SUGGEST SUBJECT HEADINGS (Above the search bars)
- In the first search bar, type the name of the company that you're searching
- In the second search bar, type SWOT
- Click on the SEARCH BUTTON
Your search should look like the screenshot below. If there's a SWOT analysis, it will come up.
