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Researching a Company: SWOT Analysis

What is a SWOT Analysis?

A SWOT Analysis shows a company's

S - Strengths

W - Weaknesses

O - Opportunities

T - Threats


The summary is often displayed in a graphical format with more extensive details following.

How to Find a SWOT Analysis at HCC

You need to use the Business Source Complete Database.  Click on the link below to access it.

Search the Database

  • Click on ADVANCED SEARCH
  • Unclick SUGGEST SUBJECT HEADINGS (Above the search bars)
  • In the first search bar, type the name of the company that you're searching
  • In the second search bar, type SWOT
  • Click on the SEARCH BUTTON

Your search should look like the screenshot below.  If there's a SWOT analysis, it will come up. 

Screenshot illustrating the search directions above

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